How to Live Stream Successfully: A Preparation Checklist for Marketers


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Raise your hand if you’d rather watch a video to learn something new than read about it.

Go ahead — you’re not alone. 59% of executives say they’d rather watch a video than read text, too. And really, that number makes sense — we are a society of video streamers. (I mean, hello, Netflix.) Continue reading How to Live Stream Successfully: A Preparation Checklist for Marketers

Three Tools to Turn Your Brand Story into an Interactive Visual


The story of your business is one of your most valuable assets. People remember stories and eagerly connect to them. Stories spread and get cited. Stories build loyalty and trust. Make sure you make your business story known to the world.

One of the most memorable ways to tell your business story is the visual one because media make content easy to understand and remember.

Here are three tools to turn your business story into an interactive visual. Use the tools to create brand assets that add social media context to your brand and build trust and awareness.

1. FireUp

Example of the interactive visual story.

FireUp

FireUp is a newer tool that turns brand news into an interactive timeline. To create a timeline, you add your company URL, logo and URL. Then you add events manually. FireUp explains itself as the way to organize and publicize company’s “micro moments”:

Every company creates a lot of micro news on a daily basis. News such as a new product launch or expanding into a new city or making a key hire. This News is extremely important in the life of the company but is not recorded anywhere.

FireUp supports images and animated GIFs. I couldn’t find the way to add a video to my timeline.

2. ThingLink

Example of the interactive visual story.

ThingLink

Interactive content will engage your audience and we give you the tools to analyze your KPIs and the value added through interactive media.

ThingLink is the way to add clickable links to any image. You can visualize your brand story, then upload it to ThingLink and make parts of the infographics clickable. You can then embed your interactive infographic to your page.

Here’s the full range of media you can add to your ThingLink infographic. ThingLink creations make great Facebook updates too! Here’s one example to play with.

ThingLink supports video links and it will play videos right within the interactive infographic.

3. Dipity

Example of the interactive visual story.

Dipity

Dipity is a timeline creator.

You can add images, links and videos to your timeline.

You can invite your team members (or brand ambassadors) to collaborate with you on your brand timeline and add events to it.

Are there any other similar tools that allow you to visualize your brand story and tell it in an interactive way? Please share in the comments!



source : http://www.internetmarketingninjas.com/blog/branding/three-tools-turn-brand-story-interactive-visual/

17 Hidden YouTube Hacks, Tips & Features You'll Want to Know About


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When people talk about today’s most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter.

But don’t be fooled: YouTube has a lot going for it. Although Facebook might be the largest social networking site, YouTube has the second greatest reach after Facebook in terms of general usage. It’s also the second biggest search engine behind its parent company, Google. Continue reading 17 Hidden YouTube Hacks, Tips & Features You'll Want to Know About

The Evolution of Virtual Reality [Infographic]


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Imagine being able to transport yourself to a completely different place — an idyllic beach paradise, a front row seat at a Paul McCartney concert, an unexplored planet — with the click of a button? Thanks to technological advancements in the world of virtual reality (VR), these immersive experiences define just a small taste of what’s possible.

NASA defines VR as “the use of computer technology to create the effect of an interactive three-dimensional world in which the objects have a sense of spatial presence.” Continue reading The Evolution of Virtual Reality [Infographic]

16 of the Most Creative Business Card Designs From Agencies


The business card isn’t dead yet.

As long as there are parties, industry events, and networking opportunities, there will be business cards. And it’s important that yours isn’t thrown to the bottom of the pile because of a lackluster design.

Continue reading 16 of the Most Creative Business Card Designs From Agencies

15 of the Best Email Marketing Campaign Examples You've Ever Seen


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At one point or another, we all need inspiration to do our jobs better. It doesn’t matter whether you’re a marketing veteran who has navigated through years of changing technology or a newbie fresh out of college — we all need examples of outstanding content. It helps us get through creative ruts, make the case to our boss for experimentation, and improve our own marketing. Continue reading 15 of the Best Email Marketing Campaign Examples You've Ever Seen

How to Improve SEO Using Educational Resources: One Company's Step-by-Step Framework


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The holy grail of content marketing and SEO is to be ranked in the top 10 on Google for a high volume search term.

If you accomplish that, your site will enjoy long-lasting, inexpensive organic traffic — which is an absolutely wonderful thing. That said, SEO is very much a rich get richer game. Continue reading How to Improve SEO Using Educational Resources: One Company's Step-by-Step Framework

Can You Stay Agile as Your Agency Grows? 5 Tips for Scaling Up


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It’s a priority for almost every agency to scale up and attract larger and more prestigious clients, as well as the best talent.

And change is inevitable as you grow, and it should be embraced, but how do you make sure you remain agile while scaling from a small to a medium-size agency, or from medium to a large one? Continue reading Can You Stay Agile as Your Agency Grows? 5 Tips for Scaling Up

Google is Cracking Down on Intrusive Mobile Pop-Ups: Here's What Marketers Need to Know


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Google is no stranger to algorithmic change. And usually, those changes are made for the sake of the user. Looking at a history of Google’s product announcements, usability is usually at the heart of the modification.

So when Google announced its impending smackdown on mobile pop-up ads earlier this week, it came as no surprise that the major reason behind it was to enhance the user
experience. Continue reading Google is Cracking Down on Intrusive Mobile Pop-Ups: Here's What Marketers Need to Know

How to Transform Your School's Image


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Many schools are steeped in history, which makes it hard to change public perception. Transforming the image of your school or one of its programs can be Marketing’s biggest challenge. But as student needs and the education market evolve, rebranding your school may set you on the path to full enrollment classes.

Continue reading How to Transform Your School's Image